Music, and the industry surrounding it, has been rapidly changing over the last several decades. One of the most significant drivers of this evolution recently has been the emergence of new platforms over which artists produce and share their music, and consequently the way that end-consumers find and listen to the music they like. Shifts have taken place in realms from artist compensation, the role of the label, ease of access for the average consumer to the music itself. Our speakers from a diversity of backgrounds will be discussing this issue of “New Platforms” as the subtopic for EMC 2016’s music panel.
Marketing & Creative Services Coordinator, Third Side Music
Conor Clarke is the Founder and CEO of wavo.me, an artist development and marketing platform for the music industry. Recently listed as one of the fastest-growing Canadian startups by Inc.com, the platform has grown to more than 200,000 artists and brands and has helped over 150 artists release records on labels like Ultra, Warner Bros. Records, & Interscope as well as book over 1,000 DJs to stages like TomorrowWorld and Bonnaroo in 2015 alone. He also routinely speaks about the intersection of technology and music at conferences such as SXSW and EDMbiz and is also one-half of the successful artist project Love Thy Brother, who have had top charting remixes for Banks, John Newman, and One Republic.
Sebastian Cowan founded Arbutus Records, a Montreal based record label & artist management company, in 2009. He initially moved to Montreal from the UK in 2007, after completing a BA Hons in Audio Technology & Music Industry Studies, to open a warehouse venue called Lab Synthèse. It was with the artists affiliated to this DIY space that the label emerged. Working across a wide range of genres, Cowan has been seminal to the careers of Blue Hawaii, Grimes, TOPS, Sean Nicholas Savage, and many others.
David recently joined Bandcamp as Head of Strategy and Growth. Bandcamp is a platform where fans discover amazing new music and directly support the artists who make it. Prior to Bandcamp, David was CEO at Bandzoogle, a platform where musicians build their own websites and online stores. He started his career in the Canadian venture capital industry and holds a M.Sc. degree from UQTR, where he also hosted what was perhaps the most underground radio show ever.
Media in 2016 has come a long way from the days of Citizen Kane and family time spent around the household radio. However, media has almost always needed to monetize and many outlets have been criticized for the ways in which they go about it. “Media” has a novel landscape in 2016 that includes social media, blogging, podcasts and many other web-based platforms. This has, of course, changed the way that people consume media, but has also changed the methods of monetization. These changes beg questions surrounding the effects of monetizing media in 2016. Does it change content or the focus? How is it limiting? These are all issues that will be covered during EMC 2016’s media panel with the subtopic of “Monetizing Media.”
CEO, Orangerine & Wallrus
JP Desjardins co-founded Orangerine in 2007 and grew it from a film production outfit to a full fledged digital agency with national clients like National Bank and Bell Media. Following Orangerine’s success, he co-founded The Wallrus, an online social media and digital signage platform, with the same core team. The platform launched in January 2015 and has since been deployed in over 3000 events in 67 countries, with customers such as Red Bull, AT&T, and L’Oreal. JP is involved in various causes in addition to his professional achievements: he is actively involved in the promotion of Youth Entrepreneurship in Quebec’s high schools and was also selected as a Canadian delegate for G20YEA Summit in Istanbul.
Co-Founder & Editor-in-Chief, Forget the Box
Jason C. McLean is a co-founder of the Forget the Box Media Collective and currently serves as the Editor-in-Chief of ForgetTheBox.net. He is also a regular contributor to the site as well as the host of the bi-weekly FTB Podcast. A lifelong Montrealer, Jason holds a Bachelor of Arts degree in Journalism from Concordia University and has previously written for the Montreal Mirror, ArThreat.net and VisitMTL.com. Jason also has experience as an actor in theatre, activist guerilla performance, indie student films and web-TV comedy. He occasionally sings with his sometimes band This Is Not (sic), an acoustic cover band of his former hard pop rock band (sic).
VP & GM, Local Radio and Television (Quebec), Bell Media Inc.
Martin Spalding is currently Vice-President and General Manager Local Radio and Television – Quebec, Bell Media Inc. managing 25 radio stations and 1 television station throughout Quebec. Prior to this he was President and COO of Grand F1 du Canada Inc. managing and promoting the Formula 1 Grand Prix of Canada, NASCAR and Champ Car events held in Montreal. Martin holds an MBA from the John Molson School of Business and a Post-MBA in strategy from McGill. He also works actively with post-graduate students at McGill as a mentor and travels on Professor Moore’s “Hot Cities Tour” each spring with 40 McGill undergrad students.
As a center for music and culture, Montreal has for decades been known as a hub for nightlife in the east coast of Canada and the United States. Much of this can be attributed to various individuals acting upon their creative instincts and facilitating Montreal’s unique nightlife by founding and running nightclubs, venues, events and more. Entrepreneurship plays a vital role in making our city so spectacular from the Mile End, to St. Laurent Boulevard, to Crescent Street in the after hours of the evening. EMC 2016’s nightlife panel has gathered some of Montreal’s creative minds to discuss the subtopic of “Entrepreneurship” and its relevance.
Executive Assistant, Secretly Group
Creative Director, Passovah Productions
Noah Bick has been involved in the Montreal scene since the age of seventeen. In 2007, he became involved in Pop Montreal International Music Festival, and has remained in the Pop family, taking on a number of roles such as assistant to the creative director, programming assistant and record fair coordinator. In 2008, Bick co-founded Passovah Productions, a promotions company that focuses on helping local bands grow. Passovah has presented concerts for Suuns, Braids, Women, PS I Love You Miracle Fortress and many more. In 2009 Bick joined the Blue Skies Turn Black team where he continues to work as a production manager for Montreal’s most respected indie promoter. Bick also freelances as a production manager for I Love Neon.
Event Organizer, Promoter and Host
Man-about-town DL Jones is Montreal’s premiere party promoter. Perhaps best-known for hosting Arcade Fire husband-and-wife team Win Butler and Régine Chassagne’s monthly party Naive Melodie, DL – which is short for Dave-Lentz “but my mom just calls me Dave” – was all over the news when Madonna dropped by Naive Melodie at the PHI Centre after her second Montreal concert in September 2015. In addition to event planning, Jones writes a monthly nightlife column for Cult Montreal and does PR and marketing for Speakeasy PR. He’s also the Montreal rep for Mad Decent, the music label spearheaded by superstar DJ and producer Diplo, and promoter for the downtown supper-club Soubois.
Owner, SUWU, Saintwoods, Apt. 200 and École Privée
Zach Macklovitch is a native Montrealer who’s been working in the city’s nightlife and entertainment industry since the age of 15. At 21, Zach partnered with Nathan Gannage in Saintwoods, and together the two converted the influential event promotion company into a creative agency. This expansion made way for the team to open the restaurant Suwu, bars Apt. 200 Montreal and Toronto, the nightclub École Privée as well as the ability to work with the artists RYAN Playground and WYLN and brands like Kitsuné, Frank & Oak, and SSENSE. 2016 is a year of expansion for Macklovitch as Saintwoods looks to release a line of lifestyle products, expand their venue holdings and corporate contracts, as well as release full length projects with both their musical acts.
Anyone who has taken a walk through Montreal has most likely seen the beautiful murals and art galleries exhibited across the city. Visual arts and the culture surrounding it play a huge part in what makes our city so special. Montreal has been successful at making visual art attractive to millenials and other younger generations. However, this remains an ever-present challenge throughout the industry. The subtopic for EMC 2016’s arts panel will be “Connecting to Millenials”, which, given rapid changes in artistic tastes and generational differences, is something that anyone who wants to enter this domain must consider. Our panel brings together industry players who have managed to stay relevant and transcend generational boundaries to discuss what this has meant for them.
Marc-André (or Dré) is an artist who blends his background of illustration and graffiti into a clean, commercially inspired aesthetic depicting themes of political and corporate power usually under the pseudonym “Earth Crusher.” As a member of A’Shop Crew since 2014, Dré paints murals and creates custom installations for various clients including HEC, Ubisoft, AltHotel, Simons, and many more.
Creative Director, Osheaga, Mural Fest
Having started as an Illustrator, an Assistant Set Designer and a Scenic Painter, Fred Caron has since been involved in several international cultural and street art endeavors, acquiring a unique expertise in the field of creative and artistic development. As a Creative Director, Fred Caron has built and developed different public experiences in collaboration with various artists, events, brands and production companies, such as Osheaga, Mural Festival, EnMasse Art Initiative, Adrià Brother’s Heart in Ibiza, The Posterz, Chicago’s Artist HotTea, NYC based Street Artist duo Skewville, PeeWee Herman’s creator Wayne White, Buck Los Angeles, Geodezik and 4U2C. Fred Caron is currently in partnership with the Los Angeles based agency, Maavven.
Staff Coordinator, Under Pressure
Melanie Renaud was born in Vancouver, but is a longtime Montrealer and art lover. She is part of the management team of the Fresh Paint Gallery and Staff Coordinator at Under Pressure, which brings together all the different elements of Hip Hop culture in a two-day festival that promotes local talent. Melanie is also currently in charge of organizing the monthly live painting event Beaux Dégâts, at the neighbouring Foufounes Électriques. Melanie occasionally interviews artists and writes for the Fresh Paint Gallery’s blog and the Under Pressure Fanzine. Being part of the art community in Montreal has been a blessing for her and she is proud to contribute to the local urban art scene by promoting and tracking the work and evolution of local artists.
Gallery Director & Co-Owner, Station 16
Emily Robertson completed a double major in Art History and Studio Arts and earned her Master’s degree in Art History from Concordia University in Montreal. After spending seven years as an Art Consultant, Emily joined the newly-founded Station 16 Gallery as Director and co-owner in 2013. Station 16 Gallery is now recognized internationally for its involvement in street art and graffiti.
Traditionally, gaming has been thought of as an activity predominantly aimed at young or adolescent boys. Yet, in 2016, it has expanded far beyond that. The “game-ification” of unrelated activities such as mobile applications for quitting smoking, banking, and so on speaks volumes about the individuals the gaming industry can relate to, beyond the traditional target market. Additionally, recent trends suggest that more girls and adults are playing video and computer games. In EMC 2016’s gaming panel with the subtopic of “The Evolution of the Industry,” panelists from various gaming companies will discuss how this adaptation is being handled in the industry.
General Manager, Rogue Factor
Seasoned entrepreneur and versatile creative director, Yves is at the helm of Rogue Factor, an independent studio in Montreal that recently launched Mordheim: City of the Damned. Throughout his career in the industry as a studio head for Cyanide’s Canadian branch, music director at Prime Edge Studios and also as a project management teacher, Yves has gathered an impressive skill set in a variety of fields like business administration, project management, game design, sound engineering, public relations and marketing. Yves is also known as the founder of the very first indie studio in Montreal, Wicked Studios, back in the early 2000s.
Creative Director, Behaviour Business Solutions
With over 15 years of experience in the gaming industry, Peter developed his skill across various fields, from public relations to marketing and business development. His experience has led him to work with brands such as Coca Cola, Nivea, Bombardier, Pepsi and evenko and gave him the vision of how to bridge gaming and marketing. At Behaviour Interactive Peter is the Creative Director of the Business Solutions unit, his current focus is how to bring Game Design Thinking to companies to increase engagement and motivation through game mechanics.
Executive Producer, Tuque Games
After accumulating multiple small gigs for a ragtag group of video game companies, Jeff got his first real day job in the game industry working for Ubisoft Montreal, where he helped drive the design on some of the earlier Far Cry, Splinter Cell and Batman games. He continued his game career with Behaviour Interactive, where he helped bring some well-respected licensed games to critical and commercial success including Rango, Dante’s Inferno, High-School Musical: Sing-it and Kung Fu Panda. Later, at THQ Montreal, Jeff helped bring the Darksiders II game to Wii U and collaborated with Crytek U.K. towards establishing the Homefront franchise as a staple in the competitive first-person shooter segment. Jeff has also recently jumped to the indie scene and founded independent game developer Tuque Games (www.tuquegames.com).
Montreal and Quebec as a whole have been centers for the film industry for some time in various ways and capacities. Many films, such as X-Men and Get Smart, were filmed in this city. We have a number of internationally acclaimed film festivals including RIDM and Fantasia. That is not to mention important players in the Quebecois industry, such as Xavier Dolan. Why has this province been able to perform so well in this domain? What makes Quebecois film unique? EMC 2016 has gathered industry actors from a variety of backgrounds to discuss the subtopic of “Film in Quebec”.
Intern, Third Side Music
Stéphane is a Montreal-based commercial, music video, documentary and film director who has worked in Asia, South America, North America and Europe. Since 2008, he’s been represented by several of Montreal’s top commercial production companies, such as La Fabrique d’Images, Les Enfants and currently, FH Studio. In 2009, he began co-directing with Michael Shu under the moniker EPHER HEILLAND. Throughout the years, they have created music videos, documentary and dance projects together. Both his individual and co-directed projects have been featured in prominent film festivals across the world, including Slamdance, Raindance, Off Venice, Curtacinema, FEST, Image+Nation and the RVCQ.
Production Coordinator, RIDM
Melanie Lanza is a production coordinator at Montreal’s International Documentary Festival RIDM, where she organizes their vibrant professional market Doc Circuit Montréal. She has an extensive background in Canadian film and television, as well as the festival circuit, having worked at the Cannes Film Festival, Montreal World Film Festival, les prix Gémeaux, and Canadian Screen Awards. Melanie also has Masters in Film Studies from Concordia University.
Market & Industry Director, Fantasia Film Festival
Lindsay Peters is the Director of the Frontières International Co-Production Market and the Industry Director for the Fantasia International Film Festival . Lindsay has more than 10 years of experience in film exhibition & festival management, most notably with the the Toronto International Film Festival, the Canadian Film Centre, and the Museum of the Moving Image. The Frontières International Co-Production Market provides an international platform for genre film projects seeking financing and production partners, and operates on a biannual transatlantic circuit with a European edition hosted by the Brussels International Fantastic Film Festival and a North American edition hosted by Fantasia.
Festival du Nouveau Cinema
Gabrielle Tougas-Fréchette pursued a dual bachelor’s degree in film studies and Fine Arts at Concordia University between 2001 and 2006. She has been working at the Festival du nouveau cinéma since 2005 and co-founded Voyous Films in 2009. Gabrielle has produced several videos as well as a dozen short-movies, including Ce n’est rien by Nicolas Roy, which was nominated for the short movie Palme d’or at the 64th edition of the Festival de Cannes. In 2013, another film Gabrielle produced, La ou je suis by Myriam Magassouba, won the JUTRA prize for best fiction short-movie. Through a combination of production and writing experience, Gabrielle Tougas-Fréchette is putting all of her efforts into making the film industry a vibrant and exciting place to be.