EMC 2015

The third edition of EMC was held on January 30-31, 2015. With insightful panels on a variety of topics in music, film, live events, and more, and speakers and moderators from Just for Laughs, Arbutus Records, Warner Brother Games, Third Side Music, M for Montreal, Picnik Electronik, Yahoo!, POP Montreal, Saintwoods and VICE, to name a few, conference attendees were exposed to a variety of perspectives on career opportunities in the entertainment industry.

KEYNOTE SPEAKERS

EMC 2015

DARIUS VAN ARMAN
“Indie’s Fight for Reform”

A conversation on where the indie label fits in today’s industry; commenting on the legalities of major label domination and music licensing. An emphasis on how indie labels are pushing for equality in copyright and an increase in the value of music.

EMC 2015

EVENKO EXECUTIVES
“The evenko Brief”

Evenko, our founding partner, challenged the participants with a workshop on the first evening. The workshop tackled new trends in the industry and participants elaborated strategies to leverage these trends, from key learnings to actions. Evenko developed the workshop in collaboration with EMC’s executive team.

PANEL 1

Evolution of the Music Industry: Novel Opportunities in Music

Technological advances have created infinite routes to success for artists, but has also allowed for a creative rise in the music industry for emerging tech startups and other individuals equipped to change the status quo. Subsequently, there are more opportunities than ever for students and young professionals to enter an industry once run by large corporate labels.

 
EMC 2015

Jodie Ferneyhough

Founder & President, CSS Rights Management

MODERATOR

 
EMC 2015

David Dufresne

CEO, Bandzoogle

SPEAKER

EMC 2015

Justin Evans

Co-Founder, MixGenius

SPEAKER

EMC 2015

Marilis Cardinal

Co-Director, Arbutus Records

SPEAKER

EMC 2015

Maxime Riahi

Project Manager, TempoTrader

SPEAKER

PANEL 2

Tell Me a Story: Today’s Advances in Storytelling

Storytelling has evolved past the traditional film or novel and has now entered into multidisciplinary tech-infused projects. Video games are no longer simple arrays of challenges but rather interactive stories, with analogous depth to film. Projects like Beyonce’s visual album have evolved the relationship between music and film, making them interactive partners. Now this begs the question: what’s the next step for visual story telling?

 
EMC 2015

Andy Nulman

President, Just For Laughs

MODERATOR

 
EMC 2015

Justin Vasquez

Producer, Warner Brothers Games

SPEAKER

EMC 2015

Alexandre Auray

Co-Founder, Cult Nation

SPEAKER

EMC 2015

Florent Clement

Creative & Sync Licensing Representative, Third Side Music

SPEAKER

EMC 2015

Jeremy Compte

Film Producer, Freelancer

SPEAKER

PANEL 3

Do It Live: Innovation in Live Events and Festivals

With an incredible increase of new events, it becomes challenging for organizations to surpass the plague of monotony. As a result, innovation has allowed for the birth of novel marketing tactics and genius events that were never thought possible. New technologies have permitted multi-media set designs and have opened doors to new stimulating experiences.

 
EMC 2015

Sebastien Nasra

President, M for Montreal

MODERATOR

 
EMC 2015

Paul Gilbert

Project Manager & Communications Specialist, Mixcom

SPEAKER

EMC 2015

Jessie B. Rubin

Industry Events Manager, Yahoo

SPEAKER

EMC 2015

Nicolas Cournoyer

Co-Founder & CEO, Picnik Electronik and Igloofest

SPEAKER

PANEL 4

The Art of Reaching: How to Go Viral

Advertising and communications are essential to connect to your target. Every individual, company and organization wants to be the next big thing, but with the Internet becoming saturated with content, this task has proved harder than ever. Now the big question is, how do you make your brand go viral? As a result, companies are seeking out young talent with innovative ideas to answer this question. Marketing campaigns are pushing boundaries and utilizing the freedom of the Internet in unimaginable ways.

 
EMC 2015

Olivia Diamond

POP Montreal

MODERATOR

 
EMC 2015

Courtney Parkes

Marketing Manager, Audio Blood

SPEAKER

EMC 2015

Zack Macklovitch

Co-Founder, Saintwoods

SPEAKER

EMC 2015

Slava Pastuk

Editor, Noisey Canada, VICE

SPEAKER

SCHEDULE

January 30-31, 2015

EMC 2015
EMC 2015